Paul McCartney Apple ad

[jbhitter24]

not sure if this is quite the right section to ask this. but does anyone know how to achieve a similar effect (on paul, the bg i can manage). i use cs2 so if anyone knows of any tuts or how exactly i should go about it, it would be much appreciated.

from what i gather, its probably just some messing with the contrast and levels, but i cant seem to make it work.

heres the commercial incase you havent seen it:
www.apple.com/itunes/ads/mandolin/hd.html

[Josh]

Grr. Don't post links to the HD trailers. My computer can't handle them.

As for the question, it's messing with levels, curves, and threshhold (in the Image>Adjustments menu). The actual coloring looks to have been done with a gradient map (not to be confused with gradient overlay) with gray tones and a slight purplishpinkish tone in there (The gradient map could be difficult. I could show you an example of it if you really need me to)

[jbhitter24]

ok thanks alot. sorry about the hd, haha. but the gradient maps helped alot, as well as gradients in general.

not quite the same look, but the effect i was looking for:
img401.imageshack.us/img401/4545/jakewoahgs5.jpg

[Josh]

Damn. Nice work. And you're welcome.